Alexandr Wang introduced a promotional system for the Muse personal agent app that distributes digital incentives to both the inviter and the invitee. Users and their friends each receive 1 billion tokens for up to 20 successful sign-ups, with those who reach the maximum limit gaining early access to upcoming features. Referral codes are located in the top right corner of the application under the "Invite" button.

The rollout follows a launch period that outperformed daily US downloads for Threads, WhatsApp, and Facebook. The app currently trails Instagram's daily download count by 3,000 units. Wang characterized the app's entry into the market as the biggest consumer AI debut since the release of ChatGPT.