Meta expanded access to its Muse AI assistant to users in Canada on Sept 18. The agent reached the No 1 spot for downloads in the US App Store within seven days of its debut on iOS, Android, and the web, marking strong early consumer traction for the tool.

A dedicated version of Muse for Mac debuted Sept 17, enabling the software to organize folders and summarize notes or messages with explicit user permission. Meta also began beta testing outbound phone calling for US businesses and introduced a referral system providing 1 billion tokens to users and their invitees for up to 20 friends.